Psychi - Behind the Brand
Here at Psychi, we feel it is essential to do all we can to support our sponsored athletes and ambassadors and an integral part of that involves doing what brings us all together in the first place - climbing! We organised a weekend earlier this year for all of our athletes and ambassadors to meet up in the Peak District at Robin Hood Stride for a day of bouldering followed by a day climbing indoors at Rockover Climbing Centre, Manchester. This was a superb event where all the athletes were able to meet the Psychi team and fellow climbers and share their own reasons for getting into the sport and what makes them keep coming back for more! The weekend also gave us an opportunity to share why the company was created and why we manage it in the way we do in terms of our products, quality, value, and athletes. We also felt it was important to be able to 'put a face to the brand' by including the interviews with the team, despite protests of everyone being camera shy!